Product Marketing Manager Healthcare Technology


Frisco , TX


Full Time

Specific to Healthcare Tech/SaaS

Job Description:

The Product Marketing Manager is responsible for leading differentiated market positioning, clear value messaging, and lead and sales enablement to drive demand, awareness, and growth in our healthcare technology and SaaS products division. You will partner with the product, care management, clinician engagement, and broader marketing team to develop revenue-focused product strategies and create best in class go-to-market plans that continue to establish VieMed as the clear leader in the home health technology and care management industry. 

The Product Marketing Manager will become the voice of the customer and know industry trends to provide inputs to the marketing team for the creation of content and materials to assist sales. Qualified candidates must be able to work cross functionally with various teams such as Product, Sales, Billing and Provider Relations, to accomplish established growth goals for the company. 

This is a key leadership role that will report directly to our CMO and help build a team of product marketers as we grow.

Essential Responsibilities:

You will be responsible for a wide-range of activities including the following:

    • Act as the Voice of our Customer — Learn everything we need to know about our target customers, from patients, providers to payors in each of our key segments: who they are, what they care most about, what their main pain points are, what makes them convert, how they want to interact, what’s stopping them, and who we’re competing with. Own our segment personas and journey maps.
    • Own Our Positioning and Messaging — Based on a deep understanding of our services and solutions and our target audience, you will create messaging that compels customers to trust and engage with us, ranging from the “why should you should care” (key trends and pains impacting your job) to “what you will get out of it” (benefits) to “how it works” (features). Deploy, validate, and optimize that messaging via our CRM and marketing automation channels), in Sales Collateral, and in presentations (webinars, e-detailing sites, slide decks, patient content, etc).
    • Drive Sales Enablement Leads & Content — Arm our Sales team and customers with tools, collateral, and knowledge that will turn Sales into strategic consultative partners and turn customers into loyal advocates and supporters. Establish our lead nurturing and generation systems and processes as appropriate.
    • Manage Product Launches — Lead the launch of new products and features, coordinating with Engineering, Product, Marketing, and Sales.

Required Skills & Experiences:

  • 5+ years’ experience driving results-driven go-to-market strategies and sales enablement activities in service-related industries and/or health and wellness products.
  • Strong empathy for patients, providers, field teams, marketing teams, product teams, and a passion for revenue and growth.
  • Outstanding communication and presentation skills, equally comfortable speaking in front of intimate groups of executives and broader groups.
  • Demonstrated ability to influence sales leadership and build strong working relationships with leaders across departments.
  • Ambitious, resilient, persistent, competitive, goal and results oriented, optimistic, proactive and curious.
  • Extremely organized and detail oriented with ability to speak from 1,000 feet as an industry leader to 10 feet as an executor as needed.
  • Some travel is required.
  • BA required MBA preferred.
  • Located in Dallas, Texas or Lafayette, Louisiana. Remote work considered.


We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Company Website:

(if you already have a resume on Indeed)

Or apply here.

* required fields


U.S. Equal Opportunity Employment Information (Completion is voluntary)

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Form CC-305
OMB Control Number 1250-0005
Expires 1/31/2020

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilitiesi. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)

Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

i Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.